The Whiskas Story

As mentioned as a frequent amend-um to talk of studying my Masters degree, I have also been known to partake in the odd guest lecture at LMU and infact a few other educational institutions. Traditionally these have been my anecdotal recollection of how I started Dance To The Radio, and talking about Forward Russia.

In the last few weeks, however, I've been lucky enough to talk on a variety of specific subjects, such as production techniques, label / producer relationships and songwriting. However, I still got wheeled out to talk on what LMU dubbed 'the whiskas story'

The idea behind this lecture, as part of the music industry module, was to give an idea to the students of what you can achieve through building connections, and also that sometimes you need to pursue a variety of different paths to make a living in the music industry. LMU filmed it and stuck it on YouTube - so I thought I'd write a bit more about it and put it in context.

I've never actually thought about what I've been doing, and quite often just doggedly followed a path that I've ended up on, and in hindsight, a lot of things come across a lot more thought out than they were at the time. As I say in the lecture, it isn't telling people how I did something, it's not me bragging about what I've done - it's a story about what I did with a few ideas and some friends I guess

Watch the full quality version here

Soundtrack to this post: Johnny Cash